June 1, 2020
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It happens that customers are urgently needed, and most importantly-as cheap as possible, and it is better to do it for free. 100% of companies face such situations at one time or another. Some people are faced when opening a business, some a year after opening, some 5 years after opening, and some later. The fact that everyone is familiar with the situation of a lack of customers allows us to say that an urgent need for customers is a normal working moment, and not something unusual.

The situation is working, but very unpleasant, because when there are not enough customers, there are many problems, because any business has constant expenses that need to be covered in order not to go broke. The main problem with a lack of clients is a lack of money. To solve it, you need to urgently sell a lot of goods or services. Can I get clients quickly, a lot and urgently? It is possible if you quickly offer a product or service to a large number of people.

If you urgently need a large number of customers, if you need a good return on business, there are several options for action. Option one is a site with good traffic. This can be considered a resource that has at least 10,000 unique users per day. If you have such a site, then you can put a “selling banner” on it that will generate customers. The second option is a large group or a page in social networks that many people subscribe to.

Do you need clients urgently?

Using a “selling post” in a group or on a page, you can quickly generate a lot of customers. The options work, and are almost free for you, but they have one significant disadvantage. If the site, page, or group is yours, it means that potential customers are likely to already have your product or have already purchased your service. Accordingly, it is highly likely that they will not need another product or service soon, so they are unlikely to sell anything urgently.

To make sure that the sale is urgent, the customer must be “fresh”, who has not yet purchased your product or service. Where can I get “fresh clients”? There are actually a lot of options to get “fresh clients”. You can advertise on TV, radio, Billboard, order contextual advertising, and so on. Their coverage is quite large, but they are paid and quite expensive. As a result, you can spend more money than you earn.

Is there an option that allows you to get a lot of customers, almost for free, quickly, from those who haven’t bought yet? Yes, there is such a method – it is an e-mail newsletter on specially collected databases. It makes little sense to make a mailing list on your own, carefully and long-collected database, for the reason that the client will not be very “fresh”, because he most likely already received an offer earlier and probably even bought something. In order for the client to be “fresh”, the database must contain addresses to which you have not yet made an offer.

How to get clients

One of the latest real-world examples is shown in the picture below. The average traffic to the resource before the mailing was about 100 unique visitors per day. This figure was increased dramatically during the mailing process. At peak times, according to data provided by Yandex.Metrica, the site received about 1,630 visitors per day. As a result, 6,300 new users were received in just 6 days. And their cost was very low. If they were attracted to the site using contextual advertising, for example, they would cost 25-30 times more.

Many people believe that if you urgently need customers, in this case, e-mail mailing to other people’s databases is an inefficient method. Opinion has the right to life. Yes, many emails end up in spam, many are deleted immediately and don’t even open. However, there are advantages to this method. First, it is mass production. If you make a mailing list to a million addresses, many of the emails will reach the recipient 100%, based on at least” probability theory”, despite all the difficulties. The second advantage is the ability to get a high degree of targeting.

You can make a mailing list based on a specific country, region, or even city, or you can go even further and make a mailing list based on a database that includes legal entities with a specific type of activity. The third plus is that you don’t need to order expensive video or audio clips, billboards, and so on. It is enough to prepare an interesting offer in text and image format, which can be done quickly and almost for free.

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